NorCal Classic · 2027 Partnership Opportunities
Partner
With The
West.

The NorCal Classic is California's largest CrossFit competition and an official CrossFit Semifinal. In 2027 we return to Discovery Park in Sacramento with 1,200+ athletes, a packed vendor village, and a regional audience that shows up ready to spend. We want the right brands alongside us.

1,200+
Athletes in 2026
250+
Gyms Represented
$162K+
Cash Prizes Awarded
CF
Official Semifinal
NCC 2026 competition floor
📷 @bhofferphoto
NCC 2026 athletes
📷 @bhofferphoto
NCC 2026 crowd
📷 @bhofferphoto
Why Partner With NCC
The Audience
Is Ready.

CrossFit athletes are among the most brand-loyal consumers in fitness. They trust the brands that show up at their events, support their community, and put products in their hands. NCC puts your brand directly in front of that audience — on the floor, on the leaderboard, and across every piece of content we produce.

Submit Interest →
01
Live Audience Access — 3 days of direct, in-person exposure to 1,200+ competing athletes and their communities
02
Official CrossFit Semifinal — Reach the most competitive and engaged segment of the CrossFit community
03
Regional Media Reach — Social content, livestream broadcast, and email audience built across 7 years
04
On-Site Activation — Booth space, sampling, demonstrations, and podium recognition opportunities at every level
05
250+ Gyms Represented — Your brand goes home with athletes from every corner of the West Coast
2027 Partnership Tiers
Find Your Level
Flagship
Limit 1 · Exclusive
Presenting Sponsor
  • Unlimited booth display, choice of location
  • Co-branded event — "NCC 2027 presented by [Brand]"
  • Trailside Stage naming rights
  • Tagged on all social media advertising
  • Primary logo on all event signage
  • Podium recognition at all events
  • Top-line logo recognition on website and sponsor boards
  • Priority placement in all NCC communications
Apply Now →
Premier
Limit 6
Venue Sponsor
  • 20×10 booth display
  • Naming rights on one venue or element:
    Online Qualifier · Battleground Stage · Riverside Stage · Livestream · Warm-Up Area · Leaderboard
  • Tagged on all social media advertising
  • Logo on event signage
  • Podium recognition
  • 2nd-line logo on website and sponsor boards
Apply Now →
Community
Open
Supporter
  • 20×10 booth display
  • Tagged on social media advertising
  • Name on event signage
  • Podium recognition
  • 3rd-line name recognition on website and sponsor boards
Apply Now →
Single Event Sponsor
Add-on available at any sponsor level. Put your name on an individual qualifier or main stage event — "The Snatch Ladder, presented by [Brand]."
Vendor
10×10 booth display on the competition floor. Generator power available for an additional fee. Direct access to 1,200+ athletes over 3 days.
Absentee Donor
Can't be on-site? Customized benefits based on donation amount. Still get your brand in front of the NCC community and athlete base.
Ready to Partner?
Let's Build
Something.

Submit your interest using the form and our team will review your information and follow up directly. We want the right brands alongside us in 2027 — brands that get what NCC is about and want to build with us, not just appear at our event.

— Ben Alderman & Blair Morrison

2027 Sponsorship & Vendor Interest
Submit Your Partnership Interest
Open Interest Form →
Direct Contact
Questions Before You Apply
partners@thenorcalclassic.com
General Inquiries